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Inside The Experiencologist


Raw Storytelling
We live in a world overflowing with polished content. And to be fair, it has its place. Everywhere you look there are perfectly staged...
Robert Casarez, Jr
Sep 234 min read
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Beyond Cringe: Raw Content & First-Person Storytelling
In the last few years marketing has gone through a fascinating shift. For a long time brands chased polish. Slick campaigns. Perfect...
Robert Casarez, Jr
Sep 173 min read
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AI & Brand Flow: Using AI for Thoughtful, Aligned Connection
Artificial Intelligence is everywhere. It is streamlining workflows, automating tasks, and analyzing data faster than we ever imagined....
Robert Casarez, Jr
Sep 92 min read
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Vibe Over Audience: Why Emotion Beats Demographics in Modern Branding
Most organizations are obsessed with defining their audience in hopes of cultivating a specific view of their brand. They cling to age...
Robert Casarez, Jr
Sep 83 min read
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What Is a Brand, Really?
After nearly 30 years in design, branding, and marketing, I’ve seen countless definitions tossed around. People ask: How do you build a...
Robert Casarez, Jr
Sep 42 min read
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